How to Avoid THIS Huge Marketing Mistake (By Bob Baker)RN HomeRulesFAQ
Diebreaker Faust
Posted at Wed, 12/21/2016 - 10:06
Posts: 9
How to Avoid THIS Huge Marketing Mistake (By Bob Baker)

When it comes to setting goals and making progress with your music career, there are so many ways to mess things up – especially when it comes to music marketing mistakes.

You can make your goals too big and unattainable. You can make them too small and unadventurous. You can set goals that don’t align with your values or don’t fit in well with your existing activities.

But there’s a more subtle music marketing mistake I’ve seen often among musicians of all kinds. And it’s sneakily deceptive.

Here’s an example …

Several years ago I taught the “Music Marketing 101” course I created for Berklee College of Music. One of the student activities was coming up with a set of goals related to music publicity.

Many students stated their publicity goals like this:

  • Send out 25 press kits to music magazines
  • Identify 25 bloggers who cover our genre and contact them
  • Pitch the lead singer as a guest to 10 targeted music podcast interview shows

There is more on the other side of the link I recommend that you check it out;

I'm not really sure who Bob Baker is though...